Business Courses

$#%@!....I’m in Business. Now What?

3 sessions | $199

This no-nonsense intensive program will transform you from designer to design entrepreneur. Learn the business strategies that prevent costly mistakes and get real-world, practical solutions for your specific problems and business barriers. You will understand:

  • How to attract more clients to your business
  • How to communicate effectively so that your marketing message is clearly understood
  • How to create the right relationships in order to strengthen your business
  • How to build systems that will enable a smoothly running operation

This class includes a handbook/home study guide.

 

Instructor:

Ed Abel, entrepreneur, business advisor, mentor, and founder and senior coach of ABEL Business Institute.

 

Results-oriented Networking

1 session | $99

Stop collecting business cards and focus on building valuable, mutually beneficial relationships – which leads to more business. Successful entrepreneurs consistently cite “networking” as one of the most worthwhile tools at their disposal. Understand where to go and how to decide which events are most valuable for your goals. Apply a step-by-step process for meeting, chatting with and following up with an expanding circle of people. Direct your efforts productively towards networking success.

 

Instructor:

 Ed Abel, entrepreneur, business advisor, mentor, and founder and senior coach of ABEL Business Institute.

Persuading Your Way to the Project You Want

1 session | $99

A client receives two competing but similar proposals for the same project. Whose services will he choose? Master the techniques to secure an advantage. Understand how to formulate and implement a successful proposal campaign from first introductions to closing, concentrating on how extra details such as following up and communicating uniqueness deserve as much attention and strategy as the written proposal. Remember: people do business with those they like and trust.

 

Instructor:

Ed Abel, entrepreneur, business advisor, mentor, and founder and senior coach of ABEL Business Institute.

 

Guerrilla PR Tactics for Designers

4 Sessions | $199

How do some designers attract an avalanche of attention and publicity? Often it’s because they have identified “industry influencers” – movers and shakers, journalists, style mavens, bloggers, curators and the like – and communicated directly with them. Savvy designers know that validation from the right people in specific orbits can carry their messages that much further. This course teaches you the strategic backbone of a successful guerrilla marketing plan: how to identify the influencers who can propel your brand recognition to the next level, and how to engage them persuasively. “Guerrilla tactics” (using cleverness, not big spending) are employed .Intended for professional designers offering products and services in the marketplace.

 

Instructor:

Susan Harkavy, seasoned public relations consultant specializing in contemporary design, home furnishings and lifestyle promotion. 

 

Left Brain Concepts for Right Brain Thinking: Starting Your Design Business

1 session | $99

Your commitment to design is secure, but do you have doubts about building a succesful design business? Success is earned through great ideas, hard work and solid grounding. This class will prepare you for all the basic details of starting a business, covering legal considerations, accounting priorities, employee hiring, understanding the true cost of business and how to price your services. Let us translate left-brain concepts for your right-brain thinking.

 

Instructor:

Carol Overby, Professor of Accounting and Business in the department of Design and Management at Parsons, The New School and financial consultant to creative industries.