Cymbolism

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Color is the ultimate tool a designer has at his or her disposal to communicate feeling and mood. Cymbolism is a new website that attempts to quantify the association between colors and words, making it simple for designers to choose the best colors for the desired emotional effect.

Working with Suffolk Software we created an online tool that helps users to quantify the association between colors and words. And with almost 350,000 votes and twice that many page views in the first 2 weeks, weve helped create a deep and valid database of information on peoples relationships and emotions with color.

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