Emergen-C

For Emergen-C, we helped reposition the beverage from one to use when sick, to an all around energy and healthy lifestyle product. To achieve this, we conceived colorful, animated silhouettes that move across the screen while engaged in a range of activities from the everyday to the acrobatic. To accompany the site’s bold palette and dynamic imagery, Nolej implemented a “Good Stories” section extolling the benefits of Emergen-C through user-submitted content. In the months after the site launched, site traffic to the Emergen-C site increased dramatically, with the number of monthly unique visitors rising tenfold and page views more than quadrupling.

Project Owner: 
nolej
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