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4550 30th Street
(Between Thomson Ave. & 47th Ave.)
Long Island City, NY 11101
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Est. Today
Based on our insights, analysis, and profiles, we crafted Est. Today’s brand for today’s tween girl. The brand communication addresses the audience with a consistent editorial voice and cohesive message that reflects the core values and personality of the brand experience. It combines a DIY tool, e-commerce, social functionality, and virtual world elements, allowing tween girls to design and purchase their own clothes online. We created the design and developed the DIY tool.
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What are the repercussions of our everyday choices?
Overview | Sponsors | Sign Up for BETA Testing
Embedded energy is an assessment of the energy used in a finished product. Its calculation involves isolating the energy consumed in the stages of harvesting, processing, manufacturing, and transportation. Every product from a pen to a chair to a house is a complex combination of many processed materials, all of which have quantifiable energy histories. If made visible and accessible, this information can empower and motivate designers of all disciplines to make informed and responsible decisions in their day-to-day material selections.
Activity Stream
Feb 2, 2012 6:20PM
NYDEditor tweeted "Missing Summer in #LIC ? @MoMaPS1 and its iconic courtyard is now Winter friendly! http://t.co/poCyGdrC" 6:20pm#- tweeted "" 7:00pm#
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Feb 1, 2012 6:26PM
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- NYDEditor tweeted "desigNYC Announces 2012 “Recharging Communities” Projects...once again, NYDesigns one of the selected! Read about... http://t.co/sVfcjW3l" 4:21pm#
- tweeted "" 7:00pm#
- NYDEditor tweeted "RT @inhabitat: NYC now has a permanent e-waste collection depot: http://t.co/bcOaqka0" 2:28pm#
- NYDEditor tweeted "Start off Entrepreneur Week...with a party! http://t.co/OcEXi3ch" 2:26pm#
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