4 Sessions | $199

How do some designers attract an avalanche of attention and publicity? Often it’s because they have identified “industry influencers” – movers and shakers, journalists, style mavens, bloggers, curators and the like – and communicated directly with them. Savvy designers know that validation from the right people in specific orbits can carry their messages that much further. This course teaches you the strategic backbone of a successful guerrilla marketing plan: how to identify the influencers who can propel your brand recognition to the next level, and how to engage them persuasively. “Guerrilla tactics” (using cleverness, not big spending) are employed .Intended for professional designers offering products and services in the marketplace.

Instructor:

Susan Harkavy, seasoned public relations consultant specializing in contemporary design, home furnishings and lifestyle promotion.