Vermont Sports is a free local Vermont newspaper established as a source of knowledge on outdoor sports experiences and events by enthusiasts throughout the region.

VT Sports sought to improve upon its value-base to its customers by establishing an online presence and broadening their scope to users outside of the Vermont Area. Nolej recognized that as a brand, “Vermont sports” had a universal appeal to outdoor enthusiasts, much as California surfing has an established brand to surfers around the world. Nolej sought to highlight advantages that an online presence could have over the print version such as regular updates to news, events, and weather conditions, user generated content, and more engaging media such as video and photo galleries.Nolej Studios designed and built a community driven website for Vermont Sports, establishinga strong identity as a Vermont based product with a universal appeal for outdoor enthusiasts. Users can view, participate, and interact with Vermont events, other users, and access regularly updated articles, photos and video.